Monday, 31 March 2014

Sales & Marketing Executive

Chaitanya Management – Mumbai, Maharashtra

Our Valued Client from Lower Parel, Vile Parle and MIDC Mumbai, which is a Jewellery Company require Sales & Marketing Executive.3 to 10 years experience. Candidates only from jewellery industry. Salary will Depend Upon Experience. South, East,Gujarat and West Zone
Job Description
Marketing, Planning and Promotion-
Target market identification, research and database analysis
Test marketing, Product launch, all ATL, BTL activities.
Traveling to major cities and metros in India and abroad for brand promotions.
Identifying the right partner for brand promotion for shop in shop concept.
Identifying retailers for brand.
Developing promotional offers with the help of marketing team.
Choosing right media partners for advertising and promotions.
Developing an overall brand promotion budget.
Creating brochures and promotional e-mailers and web based promotional activities.
Mass mailing and sms promotion through specialized service providers.
Content development for promotional materials, brochures, catalogue etc.
Database development
Post promotion analysis
Developing brand identity and image for the new retail brand.
Brand Identity, Image, concept, logo and color development.
Logo registration and IPR with the help of lawyers
Product category identification and product feature analysis.
Brochures, e-mailers, catalogues, packaging, carry bags and stationery design and development with the team of designers and agencies.
Promoting the brand through various shows nationally and internationally.
Public Relations-
Maintaining one to one relationship with high end B2B and B2C clients
Co-ordination with Advertising agency for developing Communication Strategy & Media Campaign
Developing PR plans.
Liaising with various magazines and journals like Vogue, Femina, Time Out, Solitaire etc for event promotions and publicity.
Developing press kit for media and regularly sending it to major news journals and trade magazines.
Developing special invitations for the high end HNI clientele.
Attending various exhibitions.
Visual Merchandising
Conceptualizing and executing stall design, window display, window lighting, and overall look and feel with the concerned agencies.
Identifying vendors and designers for stall design for our various shows.
Conceptualizing layout for effective space utilization.
Identifying and working with vendors for various promotions, print campaigns and related work for exhibitions.
Outsourcing display and promotional materials for exhibitions.
Online Business-
Developed with a team of designers and software professionals Companies website Conceptualized and developed companies e-commerce website, with a team of designers and an IT agency.
Deciding various hierarchy and authorization checks for e commerce transactions. Monitoring the back-end processes of e commerce section.
Develop promotional video for showcasing our collection and website promos.
Google ad words, SEO and multimedia promotions, search engine optimization.
Interacting with service providers, software professionals for website maintenance, up gradation etc.
Contact Person- Bhoomika/kokila/sinduja
Contact No:022-28321954/ 8691805551

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